Buy Youtility: Why Smart Marketing Is about Help Not Hype 1st Edition PDF ebook, (ISBN-13: 9781591846666), copyright 2013 by author Jay Baer – published by Portfolio today and save up to 80% compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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Summary of Youtility: Why Smart Marketing Is about Help Not Hype
Outlines a marketing strategy designed to overcome information overload and foster customer loyalty by providing genuinely useful products and services, explaining the importance of helpfulness as a productive alternative in markets where self-serve practices are rendering gimmick-style marketing obsolete.
Additional ISBNs: 1591846668, 9781591846666
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