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- Full title: The Road to the White House 2020, 11th Edition
- Edition: 11th
- Copyright year: 2020
- Publisher: Cengage Learning
- Author: Stephen J. Wayne
- ISBN: 9780357136065, 9780357136065
- Format: PDF
Description of The Road to the White House 2020, 11th Edition:
THE ROAD TO THE WHITE HOUSE 2020 explores the legal, political and financial framework in which the presidential election occurs; the process by which the parties nominate candidates and position themselves for the general election; the strategies, tactics and operations of the presidential campaigns; the news media’s role; and the attitudes, opinions and decisions of the voters and what those decisions augur for policy and government after the election. This edition emphasizes changes that revolutionized electoral politics in recent years, including the flood of money to and from Super PACs, instantaneous communications, digital campaigning and microtargeting messaging. It also offers updates and insights on the nomination and Electoral College systems, news coverage, television debates, political commercials, partisan appeals, voting patterns and election forecasts, polls and analysis.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Table of Contents of The Road to the White House 2020, 11th Edition PDF ebook:
PrefaceAcknowledgmentsDedicationAbout the AuthorContentsList of Figures, Tables, and BoxesPart 1: The Electoral ArenaChapter 1: Presidential Selection: A Historical OverviewIntroductionThe Creation of the Electoral CollegeThe Development of Nominating SystemsThe Evolution of the General ElectionThe Politics of Electoral College VotingSummaryWhere on the Web?ExercisesSelected ReadingsNotesChapter 2: Campaign FinanceIntroductionThe Rising Costs of Running for PresidentThe Regulation of Campaign FinanceThe Money ExplosionMoney and Electoral SuccessSummaryWhere on the Web?ExercisesSelected ReadingsNotesChapter 3: The Political EnvironmentIntroductionTurnoutThe Partisan Basis of PoliticsThe Social Basis of PoliticsSummaryWhere on the Web?ExercisesSelected ReadingsNotesPart 2: The NominationChapter 4: Party Rules and Their ImpactIntroductionReforming the Nomination Process: Democrats Take the InitiativeRepublican ReformsLegality of Party RulesThe Impact of the Rule ChangesSummaryWhere on the Web?ExercisesSelected ReadingsNotesChapter 5: Campaigning for the NominationIntroductionBasic Strategic GuidelinesCoordinating Strategy with Candidacy StatusSummaryWhere on the Web?ExercisesSelected ReadingsNotesChapter 6: The Post-Primary CampaignIntroductionThe Noncompetitive Preconvention PhaseConvention Controversies in Historical PerspectiveContemporary Conventions: Composition, Content, Communications, and ImpactCharacteristics of the NomineesSummaryWhere on the Web?ExercisesSelected ReadingsNotesPart 3: The General Election CampaignChapter 7: Strategy, Tactics, and OperationsIntroductionThe Evolution of Presidential CampaignsStrategic PlanningStrategic ExecutionSummaryWhere on the Web?ExercisesSelected ReadingsNotesChapter 8: Media PoliticsIntroductionThe Mass Media and Electoral Politics: An OverviewTraditional News CoveragePresidential DebatesCampaign AdvertisingDigital Communication ControversiesSummaryWhere on the Web?ExercisesSelected ReadingsNotesPart 4: The Election: Its Meaning and ConsequencesChapter 9: Understanding Presidential ElectionsIntroductionPredicting Presidential ElectionsInterpreting the Election ResultsConverting Electoral Choice into Public PolicySummaryWhere on the Web?ExercisesSelected ReadingsNotesChapter 10: Reforming the Electoral SystemIntroductionImproving the Selection ProcessInforming the ElectorateDemocratizing the Road to the White HouseIncreasing Competitiveness for Congressional ElectionsSummaryWhere on the Web?ExercisesSelected ReadingsNotesIndex