Buy The Product Manager’s Survival Guide, Everything You Need to Know to Succeed as a Product Manager 2nd Edition PDF ebook by author Steven Haines – published by McGraw-Hill Education (Professional) in 2019 and save up to 80% compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
You can search our site for other versions of the The Product Manager’s Survival Guide, Everything You Need to Know to Succeed as a Product Manager 2nd Edition PDF ebook. You can also search for others PDF ebooks from publisher McGraw-Hill Education (Professional), as well as from your favorite authors. We have thousands of online textbooks and course materials (mostly in PDF) that you can download immediately after purchase.
Note: e-textBooks do not come with access codes, CDs/DVDs, workbooks, and other supplemental items.
- Full title: The Product Manager’s Survival Guide, Everything You Need to Know to Succeed as a Product Manager 2nd Edition
- Edition: 2nd
- Copyright year: 2019
- Publisher: McGraw-Hill Education (Professional)
- Author: Steven Haines
- ISBN: 9781260135237, 9781523085361
- Format: PDF
Description of The Product Manager’s Survival Guide, Everything You Need to Know to Succeed as a Product Manager 2nd Edition:
Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it. Digital transformation is more important than ever now that we’re in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail. Why? Tony Saldanha, a globally awarded industry thought-leader who led operations around the world and major digital changes at Procter & Gamble, discovered it’s not due to innovation or technological problems. Rather, the devil is in the details: a lack of clear goals and a disciplined process for achieving them. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage and a checklist of questions to keep you on track. You want to disrupt before you are disrupted—be the next Netflix, not the next Blockbuster. Using dozens of case studies and his own considerable experience, Saldanha shows how digital transformation can be made routinely successful, and instead of representing an existential threat, it will become the opportunity of a lifetime.