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Summary of The New Articulate Executive: Look, Act and Sound Like a Leader
The Classic Guide to Business Communications . . . Updated for a New Generation of Media-Savvy Leaders Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today’s world. According to top executive coach Granville Toogood, “Wonderful things happen when people talk face-to- face.” His proven secrets of professional speaking give you the power and confidence to command any audience-in any situation-and get results. “An indispensable tool for executive success.” – Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University’s School of Advanced International Studies “Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people.” – Michael Koffler, Chairman, Young President’s Organization “The beauty of Granville Toogood’s method is how simple it is to implement.” – Scudder Fowler, CEO, The Liminal Group “Granville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations.” – Sean Geehan, President, The Geehan Group “Makes the capable business person more capable, more successful, and definitely more confident.” – Martha Stewart Corporate coach Granville Toogood has trained some of the biggest names in business today-including 38 top executives in the Fortune 50-and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications. This all-new edition provides you with the most powerful speaking tools and techniques from Toogood’s acclaimed workshops-so you can look, act, and sound like a leader in any situation. Using his proven step-by-step system, you can: Position yourself as a leader in your industry. Command any venue and compel any audience. Use the “8-second rule” to make a strong first impression. Speak with the confidence of a CEO. Outperform in any presentation. Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro. The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message-with confidence, style, and great success. In addition, you’ll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job. Remember: In today’s competitive market nothing is more important than how you present yourself and your company-and no book is more informative and powerful at this-than Granville Toogood’s The New Articulate Executive.
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