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- Full title: SPEAK, 4th Edition
- Edition: 4th
- Copyright year: 2020
- Publisher: Cengage Learning
- Author: Kathleen S. Verderber; Deanna D. Sellnow; Rudolph F. Verderber
- ISBN: 9781337532877, 9781337532877
- Format: PDF
Description of SPEAK, 4th Edition:
Students save money when purchasing bundled products. This bundle contains SPEAK, 4th Edition, and access to MindTap for 1 term via printed access card. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Table of Contents of SPEAK, 4th Edition PDF ebook:
Brief ContentsContentsPart 1: OverviewChapter 1: Foundations of Public Speaking1-1 Public Speaking as a Liberal Art1-2 Ethical Responsibilities of Public Speakers1-3 Public Speaking as Communication1-4 Audience-Centered Speaking and the Rhetorical Situation1-5 Effective Speech ComponentsStudy Tools 1Chapter 2: Managing Speech Anxiety2-1 Understanding the Nature of Public Speaking Apprehension2-2 Managing Public Speaking Apprehension2-3 Developing an Effective Speech PlanStudy Tools 2Chapter 3: Listening and Responding3-1 What Is Listening?3-2 Listening Challenges3-3 Active Listening Strategies3-4 Constructive CritiquesStudy Tools 3Part 2: Speech Planning Action StepsChapter 4: Determining an Appropriate Speech Goal4-1 Identify Potential Speech Topics4-2 Analyze the Audience4-3 Ethical Use of Audience Data4-4 Analyze the Occasion4-5 Select a Topic4-6 Write a Speech Goal StatementStudy Tools 4Chapter 5: Adapting to Audiences5-1 Common Ground5-2 Relevance5-3 Speaker Credibility5-4 Information Comprehension and Retention5-5 Language and Cultural Differences5-6 Forming a Specific Audience Adaptation PlanStudy Tools 5Chapter 6: Topic Development6-1 Locate and Evaluate Information Sources6-2 Select Relevant Information6-3 Record Information6-4 Cite SourcesStudy Tools 6Chapter 7: Organizing the Speech Body7-1 Organize Main Points7-2 Construct a Clear Thesis Statement7-3 Develop Main Points7-4 Create Transitions7-5 Outline the Speech BodyStudy Tools 7Chapter 8: The Introduction and Conclusion8-1 The Introduction8-2 Selecting the Best Introduction8-3 The Conclusion8-4 The Complete Formal Outline with Reference ListStudy Tools 8Chapter 9: Presentational Aids9-1 Benefits of Presentational Aids9-2 Types of Presentational Aids9-3 Choosing Presentational Aids9-4 Preparing Presentational Aids9-5 Displaying Presentational Aids9-6 Using Presentational AidsStudy Tools 9Chapter 10: Language and Oral Style10-1 Oral Style10-2 Speaking Appropriately10-3 Speaking Accurately10-4 Speaking Clearly10-5 Speaking VividlyStudy Tools 10Chapter 11: Delivery11-1 Characteristics of Effective Delivery11-2 Use of Voice11-3 Use of Body11-4 Rehearsals11-5 Adapting while Delivering the Speech11-6 Adapting Your Speech for Virtual AudiencesStudy Tools 11Part 3: Public Speech VariationsChapter 12: Informative Speaking12-1 Characteristics of Effective Informative Speaking12-2 Methods of Informing12-3 Informative Process Speeches12-4 Informative Expository SpeechesStudy Tools 12Chapter 13: Persuasive Messages13-1 The Nature of Persuasion13-2 Processing Persuasive Messages13-3 The Rhetorical Strategy of Logos13-4 The Rhetorical Strategy of Ethos13-5 The Rhetorical Strategy of PathosStudy Tools 13Chapter 14: Persuasive Speaking14-1 Audience Attitude14-2 Identifying Your Proposition14-3 Persuasive Speech Patterns14-4 Ethical Guidelines for Persuasive SpeechesStudy Tools 14Chapter 15: Ceremonial Speaking15-1 Speeches of Welcome15-2 Speeches of Introduction15-3 Speeches of Nomination15-4 Speeches of Recognition15-5 Speeches of Acceptance15-6 Speeches of Tribute15-7 Other Ceremonial SpeechesStudy Tools 15Chapter 16: Group Communication and Presentations16-1 Leadership16-2 Conflict in Groups16-3 Systematic Problem Solving16-4 Communicating Effectively in Virtual Groups16-5 Group Presentation Formats16-6 Evaluating Group EffectivenessAppendix: OutliningEndnotesIndex