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- Full title: Public Speaking: Choices and Responsibility, 3rd Edition
- Edition: 3rd
- Copyright year: 2020
- Publisher: Cengage Learning
- Author: William Keith; Christian O. Lundberg
- ISBN: 9780357039090, 9780357039090
- Format: PDF
Description of Public Speaking: Choices and Responsibility, 3rd Edition:
Packed with the latest research and hands-on applications, Keith/Lundberg’s PUBLIC SPEAKING: CHOICES AND RESPONSIBILITY, 3rd Edition, equips you with everything you need to become an excellent public speaker. Based on rhetorical theory, it focuses on the role of choices and civic engagement/responsibility throughout–emphasizing the importance of civility in public discourse. It describes the audience as a “”public”” to which the speaker belongs, rather than as a separate entity defined only by demographics. Completely up to date, the 3rd Edition includes discussions on “”fake news,”” a new section covering “”lightning talks”” and an entire chapter devoted to special kinds of speeches, including TED Talks, PechaKucha, poetry slams and more.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Table of Contents of Public Speaking: Choices and Responsibility, 3rd Edition PDF ebook:
Title PageCopyright PageContentsPrefaceHalf Title PagePart 1: Fundamenta ls of Good SpeakingChapter 1: Public SpeakingIntroduction: Why Learn Public Speaking?Speech Is PowerfulThe Power of Public Speaking to Change the WorldThe Power of Speeches to Change Your WorldSpeaking Connects You to Others: Democracy in Everyday LifeThe Conversational FrameworkThe Communication ProcessThe Public in Public SpeakingSpeaking Is About Making ChoicesPreparationInformingPersuadingThe Speaking Process: Preparing and PerformingThinking Through Your ChoicesYour Responsibilities (Chapter 2)Your Audience (Chapters 3, 4)Your Goals (Chapter 5)Creating Your First SpeechInforming and Arguing (Chapters 11, 12)Research (Chapter 6)Organizing (Chapter 7)Finding the Words (Chapter 8)Giving Your First SpeechDelivering the Speech (Chapter 9)Overcoming Anxiety (Chapter 9)Presentation Aids (Chapter 10)Making Responsible ChoicesGood Speeches Are the Result of ChoicesTaking Responsibility Means Respecting the AudienceChapter 2: Speaking for the Common Good: The Ethics of the Responsible SpeakerIntroduction: Why Civility Matters in Public SpeakingCivility Breaks Down in Public SpeakingDeceptive SpeechCoercive SpeechInappropriately Biased SpeechPoorly Reasoned SpeechFake News?Seven Principles of Civil Public SpeakingBe HonestBe TransparentBe GenerousBe BalancedRepresent Evidence ResponsiblyTake Appropriate RisksChoose EngagementHow to Av oid PlagiarismHow to Create an Ethical SpeechRespect Your TopicPresent Other Views and Treat Them FairlyAvoiding Fallacies and Prejudicial AppealsName CallingGlittering GeneralitiesInappropriate TestimonialsPlain-Folks AppealsCard StackingBandwagoningChapter 3: Understanding Audiences and PublicsIntroduction: Those People Sitting in Front of YouAudience AnalysisThe Literal Audience: DemographicsProblems With the Demographic ApproachThe Rhetorical AudienceThe “As” TestFrom “Me” to “Us”Types of Rhetorical AudiencesAdapting Your Speech to Your AudienceIdentify Common InterestsMake the Most of Shared ExperienceWork from Common PremisesBe DirectiveTwo Views of the Audience: Marketing vs. EngagementMarketingEngagementThe Audience and the PublicAdvancing the Public ConversationYour Ethical Responsibilities to Your AudienceChapter 4: Becoming a Skilled ListenerIntroduction: Public Hearing and ListeningTypes of ListeningPassive ListeningActive ListeningCritical ListeningThe Ethics of ListeningObstacles to Good ListeningDistractionsYour Mental ZoneTaking Good NotesGiving Constructive and Useful FeedbackCriticize Speeches, Not PeopleBe SpecificFocus on What Can Be ChangedBe Communication-SensitivePart 2: Creating a Great SpeechChapter 5: Topic and PurposeIntroduction: Picking a Topic and Defining Your PurposeA Strategy for Picking a TopicWhat Interests You?What Will Interest Your Audience?What Is the Occasion?What Is Your Purpose?What Is Your Thesis?Finding a Topic Among Your InterestsWhat Do You Already Know or Care About?What Do You Want to Know More About?BrainstormingChoosing One of Your Topic IdeasHow to Focus Your Topic for Your AudienceGeography or LocationPast, Present, or FutureTypical Audience InterestsSpeaking Purposes and Speaking SituationsGeneral Purposes of SpeechesTypes of Speaking SituationsTime ConstraintsThe Thesis Statement: Putting Your Topic and Purpose into WordsChapter 6: ResearchIntroduction: Becoming an ExpertResearching ResponsiblyThe Research ProcessFiguring Out What You Already KnowDesigning a Research StrategyDeciding Where to GoMaking a Methodical SearchHow to Conduct an Online SearchCreating Search TermsFocusing Your SearchGathering Your MaterialsReading Your Materials and Taking NotesEvaluating SourcesBlogsNews ArticlesOpinion or Advocacy PiecesScholarly, Peer-Reviewed ArticlesWikisWebsites and Web PagesRevising Your ClaimsOrganizing Your Research InformationChoosing the Sources for Your SpeechCiting Your Sources and Avoiding PlagiarismGetting Help From a Research ExpertChpater 7: OrganizationIntroduction: Getting OrganizedThe Basic Three-Part StructureThe IntroductionFunctions of an Effective IntroductionElements of the IntroductionThe BodyFunctions of the BodyFunctions of the ConclusionElements of the ConclusionThe ConclusionFunctions of the ConclusionElements of the ConclusionPatterns of OrganizationChronologicalSpatialCause and EffectProblem-SolutionTopicalMonroe’s Motivated SequenceAttentionNeedSatisfactionVisualizationActionCombinationChoosing the Order of Points: Primacy vs. RecencyArranging Your Supporting MaterialsOutliningOutline StructurePreparation and Delivery OutlinesPart 3: Presenting a Great SpeechChapter 8: Verbal StyleIntroduction: What Is Style, and Why Does It Matter?Characteristics of Effective StyleConcrete and Lively LanguageRespectful LanguageClassifying Verbal Style: Figures and TropesFiguresFigures of RepetitionFigures of ContrastTropesTropes of Comparison: Metaphor and SimileThe Trope of Substitution: MetonymyTropes of Exaggeration: Overstatement and UnderstatementThe Trope of Voice: PersonificationMatching the Style to the Topic and the OccasionChapter 9: DeliveryIntroduction: Stand and DeliverSpeaking or Talking?Creating Focus and Energy From Your AnxietyTypes of Preparation and DeliverySpeaking From MemorySpeaking From ManuscriptExtemporaneous SpeakingImpromptu SpeakingStaying on TimeTypes of Speaking AidsUsing Your Voice EffectivelySpeedArticulationInflectionUsing Your Body EffectivelyWalkingUsing GesturesCommunicating CredibilityMaking Eye ContactChoosing Your AppearanceHow to Practice Delivering Your SpeechPractice, All the Way Through, at Least Four TimesPractice in Front of an AudiencePractice Making MistakesBreathe, Breathe, BreatheAnswering Questions from the AudienceAnticipating QuestionsInterpreting the QuestionsGiving Your AnswersGroup PresentationsCooperationDelivering the Group PresentationRehearsing the Group PresentationChapter 10: Presentation AidsIntroduction: Adding Media to Your MessageWhy Use Presentation Aids?Principles for Integrating Presentation AidsStatic Visual ElementsPictures and PhotosCharts and GraphsMaps and DiagramsTextMoving ImagesAudioNon-Electronic MediaHandoutsPosters and Flip ChartsObjectsDemonstration Speeches and Presentation AidsPresentation SoftwareDelivering Your Speech With Presentation AidsPreparing to Use Digital MediaDeveloping a Backup Plan for Digital MediaPart 4: Kinds of SpeechesChapter 11: Informative SpeakingIntroduction: Telling It Like It IsGoals of Informative SpeakingProvide New PerspectivesGenerate Positive or Negative FeelingsHow to Choose an Informative GoalResponsibilities of the Informative SpeakerTopics for Informative SpeechesObjectsEventsPeopleProcessesIdeasTechniques of Informative SpeakingDefiningDescribingExplainingChoices That Make Information EffectiveKeep It SimpleUse Supporting Material WiselyConnect Your Topic to Your AudienceChoose Effective Organizational PatternsChoose Effective LanguageChapter 12: Being PersuasiveIntroduction: Giving the Audience ProofsEthos: Why Audiences Should Believe YouClassical Dimensions of EthosWhy Are You Speaking on This Topic?Pathos: The Framework of FeelingsAppeals to Positive EmotionsFear and Other Negative AppealsFramingLogos: Who Needs an Argument?Making Connections: The Process of ReasoningTypes of ArgumentsArguments from Examples (Inductive Reasoning)Formal Arguments (Deductive Reasoning)Causal ArgumentsArguments from AnalogyArguments from SignsArguments from AuthorityWhen Reasons Go BadFallacies of AppealFallacies of CausationInductive FallaciesBegging the Question: The Fallacy of Circular ReasoningWhat About the Other Side? Dealing with CounterargumentsWhy Addressing Counterarguments Is PersuasiveTips for Dealing with CounterargumentsChapter 13: Special Types of Speeches and Presentat ionsIntroduction: Adapting Your Skills to New ChallengesSpeeches at Life TransitionsToastsEulogyGraduationSpeeches at CeremoniesIntroducing a SpeakerAfter-Dinner SpeakingPresenting an AwardExpanding Your Speaking OpportunitiesLightning TalksStory Slam/Poetry SlamAppendix 1: Sample SpeechesInformative SpeechWhy Laughter Is the Best MedicinePersuasive SpeechStatement to the Iowa House Judiciary CommitteeSpecial Occasion Speech”I am an African.” (Statement on Behalf of the African National Congress, on the Occasion of theAppendix 2: Sample OutlinesInformative Speech OutlineWhy Laughter Is the Best MedicinePersuasive Speech OutlineStatement to the Iowa House Judiciary CommitteeSpecial Occasion Speech OutlineStatement on Behalf of the African National Congress, on the Occasion of the Adoption by the ConstitEndnotesIndex