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- Full title: MKTG, 12th Edition
- Edition: 12th
- Copyright year: 2019
- Publisher: Cengage Learning
- Author: Charles W. Lamb; Joe F. Hair; Carl McDaniel
- ISBN: 9780357233467, 9780357233467
- Format: PDF
Description of MKTG, 12th Edition:
Learn Marketing YOUR Way with MKTG! MKTGs easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, youll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When its time to study, everything youve flagged or noted can be gathered into a guide you can organize.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.