Buy Issues in Economics Today 9th Edition by Robert Guell PDF ebook by author Robert Guell – published by McGraw-Hill Higher Education in 2021 and save up to 80% compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
You can search our site for other versions of the Issues in Economics Today 9th Edition by Robert Guell PDF ebook. You can also search for others PDF ebooks from publisher McGraw-Hill Higher Education, as well as from your favorite authors. We have thousands of online textbooks and course materials (mostly in PDF) that you can download immediately after purchase.
Note: e-textBooks do not come with access codes, CDs/DVDs, workbooks, and other supplemental items.
- Full title: Issues in Economics Today 9th Edition by Robert Guell
- Edition: 9th
- Copyright year: 2021
- Publisher: McGraw-Hill Higher Education
- Author: Robert Guell
- ISBN: 9781260225327, 9780136755319
- Format: PDF
Description of Issues in Economics Today 9th Edition by Robert Guell:
Your Definitive, Up-to-Date Guide to Marketing Metrics-Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today’s best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing’s impact on a publicly traded firm’s financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task-and capture data that’s valid, reliable, and actionable.