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- Full title: Entrepreneurship: Theory, Process, Practice, 11th Edition
- Edition: 11th
- Copyright year: 2020
- Publisher: Cengage Learning
- Author: Donald F. Kuratko
- ISBN: 9780357033203, 9780357033203
- Format: PDF
Description of Entrepreneurship: Theory, Process, Practice, 11th Edition:
Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 11e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap Learning Suite challenges you to apply what you’ve learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You’ll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap will teach you the necessary skills to become a leader in the industry.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Table of Contents of Entrepreneurship: Theory, Process, Practice, 11th Edition PDF ebook:
Brief ContentsContentsPart 1: The Entrepreneurial Mind-Set in the Twenty-First CenturyChapter 1: Entrepreneurship: Evolutionary DevelopmentRevolutionary Impact1-1 EntrepreneursBreakthrough Innovators1-2 Entrepreneurs Versus Small-Business Owners: A Distinction1-3 Entrepreneurship: A Mind-Set1-4 The Evolution of Entrepreneurship1-5 Avoiding Folklore: The Myths of Entrepreneurship1-5a Myth 1: Entrepreneurs Are Doers, Not Thinkers1-5b Myth 2: Entrepreneurs Are Born, Not Made1-5c Myth 3: Entrepreneurs Are Always Inventors1-5d Myth 4: Entrepreneurs Are Academic and Social Misfits1-5e Myth 5: Entrepreneurs Must Fit the Profile1-5f Myth 6: All Entrepreneurs Need Is Money1-5g Myth 7: All Entrepreneurs Need Is Luck1-5h Myth 8: Entrepreneurship Is Unstructured and Chaotic1-5i Myth 9: Most Entrepreneurial Initiatives Fail1-5j Myth 10: Entrepreneurs Are Extreme Risk Takers1-6 Approaches to Entrepreneurship1-6a Schools-of-Thought Approaches to Entrepreneurship1-6b Process Approaches to Entrepreneurship1-7 The Entrepreneurial Revolution: A Global Phenomenon1-7a The Impact of Entrepreneurial Ventures in the United States1-7b The Growth of Gazelles and Unicorns1-7c Legacy of Entrepreneurial Firms1-8 Twenty-First-Century Trends in Entrepreneurship Research1-8a The Future Trajectory of Entrepreneurship: The Entrepreneurial Mind-Set1-9 Key Entrepreneurship Concepts1-9a Entrepreneurship1-9b Entrepreneur1-9c Entrepreneurial Discipline1-9d Entrepreneurial LeadershipSummaryKey TermsReview and Discussion QuestionsNotesChapter 2: The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics2-1 The Entrepreneurial Mind-Set2-2 Entrepreneurial Cognition2-2a Metacognitive Perspective2-2b Who Are Entrepreneurs?2-2c Characteristics Associated with the Entrepreneurial Mind-Set2-3 Dealing with Failure2-3a The Grief Recovery Process2-4 The Entrepreneurial Experience2-5 The Dark Side of Entrepreneurship2-5a The EntrepreneurÌs Confrontation with Risk2-5b Stress and the Entrepreneur2-5c The Entrepreneurial Ego2-6 Entrepreneurial Ethics2-7 Ethical Dilemmas2-7a Ethical Rationalizations2-7b The Matter of Morality2-7c Complexity of Decisions2-7d Online Ethical Dilemmas in E-Commerce2-8 Establishing a Strategy for an Ethical Venture2-8a Ethical Codes of Conduct2-8b Ethical Responsibility2-9 Ethical Considerations of Corporate Entrepreneurs2-10 Ethical Leadership by Entrepreneurs2-11 Entrepreneurial MotivationSummaryKey TermsReview and Discussion QuestionsNotesChapter 3: The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship3-1 The Entrepreneurial Mind-Set in Organizations3-2 Corporate Innovation Philosophy3-3 Corporate Entrepreneurship and Innovation3-3a Defining the Concept of Corporate Entrepreneurship and Innovation3-3b The Need for Corporate Entrepreneurship and Innovation3-3c Obstacles to Corporate Entrepreneurship and Innovation3-4 Corporate Entrepreneurship Strategy3-4a Developing the Vision3-4b Encouraging Innovation3-4c Structuring the Work Environment3-4d Control Versus Autonomy3-4e Preparation for Failure3-4f Preparing Management3-4g Developing I-Teams3-5 Sustaining a Corporate Entrepreneurship StrategySummaryKey TermsReview and Discussion QuestionsNotesChapter 4: Social Entrepreneurship and the Global Environment for Entrepreneurship4-1 Social Entrepreneurship4-1a Defining the Social Entrepreneur4-1b Defining the Social Enterprise4-2 Social Enterprise and Sustainability4-2a Sustainable Entrepreneurship4-2b Ecopreneurship4-3 Shared Value and the Triple Bottom Line4-3a Bottom-Line Measures of Economic Performance4-3b Bottom-Line Measures of Environmental Performance4-3c Bottom-Line Measures of Social Performance4-4 Benefit Corporations: Promoting Sustainable Enterprises4-5 The Global Marketplace4-5a Global Entrepreneurs4-5b Global Thinking4-5c Diaspora Networks4-5d Global Organizations and Agreements4-5e Venturing Abroad4-5f Methods of Going International4-5g Researching Foreign MarketsSummaryKey TermsReview and Discussion QuestionsNotesPart 2: Initiating Entrepreneurial VenturesChapter 5: Innovation: The Creative Pursuit of Ideas5-1 Opportunity Identification: The Search for New Ideas5-1a Sources of Innovative Ideas5-1b The Knowledge and Learning Process5-2 Entrepreneurial Imagination and Creativity5-2a The Role of Creative Thinking5-2b The Nature of the Creative Process5-2c Developing Your Creativity5-3 A Creative Exercise5-4 A Creative Exercise5-5 A Creative Exercise5-5a Arenas of Creativity5-5b The Creative Climate5-6 Innovation and the Entrepreneur5-6a The Innovation Process5-6b Types of Innovation5-6c The Major Misconceptions of Innovation5-6d Principles of InnovationSummaryKey TermsReview and Discussion QuestionsNotesChapter 6: Assessment of Entrepreneurial Opportunities6-1 The Challenge of New-Venture Start-Ups6-2 Pitfalls in Selecting New Ventures6-2a Lack of Objective Evaluation6-2b No Real Insight into the Market6-2c Inadequate Understanding of Technical Requirements6-2d Poor Financial Understanding6-2e Lack of Venture Uniqueness6-2f Ignorance of Legal Issues6-3 Critical Factors for New-Venture Development6-3a Uniqueness6-3b Investment6-3c Growth of Sales6-3d Product Availability6-3e Customer Availability6-4 Why New Ventures Fail6-5 The Traditional Venture Evaluation Processes6-5a Profile Analysis Approach6-5b Feasibility Criteria Approach6-5c Comprehensive Feasibility Approach6-6 The Contemporary Methodologies for Venture Evaluation6-6a The Design Methodology6-6b Design-Centered Entrepreneurship6-6c The Lean Start-Up Methodology6-7 The Challenge of New Venture LegitimacySummaryKey TermsReview and Discussion QuestionsNotesChapter 7: Pathways to Entrepreneurial Ventures7-1 Creating New Ventures7-1a New-New Approach to Creating New Ventures7-1b New-Old Approach to Creating New Ventures7-1c A Newness Framework for New Ventures7-1d Examining the Financial Picture When Creating New Ventures7-2 Acquiring an Established Entrepreneurial Venture7-2a Personal Preferences7-2b Examination of Opportunities7-2c Advantages of Acquiring an Ongoing Venture7-2d Evaluation of the Selected Venture7-2e Key Questions to Ask7-2f Negotiating the Deal7-3 Franchising: The Hybrid7-3a How Franchising Works7-3b Advantages of Franchising7-3c Disadvantages of Franchising7-3d Franchise Law7-3e Evaluating Franchising Opportunities7-4 Incubators, Accelerators, and Entrepreneurial EcosystemsSummaryKey TermsReview and Discussion QuestionsNotesChapter 8: Sources of Capital for Entrepreneurs8-1 The Search for Capital8-2 Debt Versus Equity Financing8-2a Debt Financing8-2b Equity Financing8-3 The Venture Capital Market8-3a Recent Developments in Venture Capital8-3b Dispelling Venture Capital Myths8-3c Venture CapitalistsÌ Objectives8-3d Criteria for Evaluating New-Venture Proposals8-3e Evaluating the Venture Capitalist8-4 Informal Risk Capital: Angel Financing8-4a Types of Angel InvestorsSummaryKey TermsReview and Discussion QuestionsNotesPart 3: Developing the Entrepreneurial PlanChapter 9: Legal Challenges for Entrepreneurial Ventures9-1 Intellectual Property Protection: Patents9-1a Securing a Patent: Basic Rules9-1b Securing a Patent: The Application9-2 Intellectual Property Protection: Copyrights9-2a Understanding Copyright Protection9-2b Protecting Ideas?9-3 Intellectual Property Protection: Trademarks9-3a Avoiding Trademark Pitfalls9-3b Trade Secrets9-3c Trademark Protection on the Internet9-4 Legal Structures for Entrepreneurial Ventures9-4a Sole Proprietorships9-4b Partnerships9-4c Corporations9-5 Partnerships and Corporations: Specific Forms9-5a Limited Partnerships9-5b Limited Liability Partnerships9-5c S Corporations9-5d Limited Liability Companies9-5e B Corporations9-5f L3C9-6 Final Thoughts on Legal Forms9-7 Bankruptcy9-7a The Bankruptcy Act9-7b Chapter 7: Straight Bankruptcy9-7c Chapter 11: Reorganization9-7d Chapter 13: Adjustment of Debts9-8 Minimizing Legal ExpensesSummaryKey TermsReview and Discussion QuestionsNotesChapter 10: Marketing Challenges for Entrepreneurial Ventures10-1 The New Marketing Concept for Entrepreneurs10-2 Marketing Research10-2a Defining the Research Purpose and Objectives10-2b Gathering Secondary Data10-2c Gathering Primary Data10-2d Quantitative Versus Qualitative Marketing Research10-2e Interpreting and Reporting Information10-2f Marketing Research Questions10-3 Inhibitors to Marketing Research10-3a Cost10-3b Complexity10-3c Strategic Decisions10-3d Irrelevancy10-4 Social Media Marketing10-4a Key Distinctions of Social Media Marketing10-4b Developing a Social Media Marketing Plan10-4c Mobile Marketing10-5 Entrepreneurial Tactics in Market Research10-6 The Components of Effective Marketing10-6a Marketing Philosophy10-6b Market Segmentation10-6c Consumer Behavior10-7 Developing a Marketing Plan10-7a Current Marketing Research10-7b Current Sales Analysis10-7c Marketing Information System10-7d Sales Forecasting10-7e Evaluation10-7f Final Considerations for Entrepreneurs10-8 Pricing Strategies10-8a Views of Pricing10-8b Product Life Cycle Pricing10-8c Pricing in the Social Media AgeSummaryKey TermsReview and Discussion QuestionsNotesChapter 11: Financial Preparation for Entrepreneurial Ventures11-1 The Importance of Financial Information for Entrepreneurs11-2 Understanding the Key Financial Statements11-2a The Balance Sheet11-2b The Income Statement11-2c The Cash-Flow Statement11-3 Preparing Financial Budgets11-3a The Operating Budget11-3b The Cash-Flow Budget11-4 Pro Forma Statements11-5 Capital Budgeting11-5a Payback Method11-5b Net Present Value11-5c Internal Rate of Return11-6 Break-Even Analysis11-6a Break-Even Point Computation11-7 Ratio AnalysisSummaryKey TermsReview and Discussion QuestionsNotesChapter 12: Developing an Effective Business Plan12-1 Pitfalls to Avoid in the Venture Planning Process12-1a Pitfall 1: No Realistic Goals12-1b Pitfall 2: Failure to Anticipate Roadblocks12-1c Pitfall 3: No Commitment or Dedication12-1d Pitfall 4: Lack of Demonstrated Experience (Business or Technical)12-1e Pitfall 5: No Market Niche (Segment)12-2 Business Model Canvas: Initiating the Venture Formation Process12-3 What Is a Business Plan?12-4 Benefits of a Business Plan12-5 Developing a Well-Conceived Business Plan12-5a Who Reads the Plan?12-5b Putting the Package Together12-5c Guidelines to Remember12-5d Questions to Be Answered12-6 Elements of a Business Plan12-6a Executive Summary12-6b Business Description12-6c Marketing Segment12-6d Market Niche and Market Share12-6e Research, Design, and Development Segment12-6f Operations Segment12-6g Management Segment12-6h Financial Segment12-6i Critical-Risks Segment12-6j Harvest Strategy Segment12-6k Milestone Schedule Segment12-6l Appendix and/or Bibliography Segment12-7 Updating the Business Plan12-7a A Practical Example of a Business Plan12-8 Presentation of the Business Plan: The “Pitch”12-8a Suggestions for Presentation12-8b What to ExpectSummaryKey TermsReview and Discussion QuestionsNotesPart 4: Growth Strategies for Entrepreneurial VenturesChapter 13: Strategic Entrepreneurial Growth13-1 Strategic Planning and Emerging Firms13-2 The Nature of Strategic Planning13-2a The Lack of Strategic Planning13-2b The Value of Strategic Planning13-2c Fatal Visions in Strategic Planning13-2d Entrepreneurial and Strategic Actions13-2e Strategic Positioning: The Entrepreneurial Edge13-2f An Entrepreneurial Strategy Matrix Model13-3 Managing Entrepreneurial Growth13-3a Venture Development Stages13-3b Transitioning from Entrepreneurial to Managerial13-3c Understanding the Growth Stage13-3d Managing Paradox and Contradiction13-3e Confronting the Growth Wall13-4 Building an Entrepreneurial Company in the Twenty-First Century13-4a The Entrepreneurial Mind-Set13-4b Key Elements for an Entrepreneurial Firm13-5 Unique Managerial Concerns of Growing Ventures13-5a The Distinctiveness of Size13-5b The One-Person-Band Syndrome13-5c Time Management13-5d Community Pressures13-5e Continuous Learning13-6 Achieving Entrepreneurial Leadership for the FutureSummaryKey TermsReview and Discussion QuestionsNotesChapter 14: Valuation of Entrepreneurial Ventures14-1 The Importance of Business Valuation14-2 Underlying Issues When Acquiring a Venture14-2a Goals of the Buyer and the Seller14-2b Emotional Bias14-2c Reasons for the Acquisition14-3 Due Diligence14-4 Analyzing the Business14-5 Establishing a FirmÌs Value14-5a Valuation Methods14-6 Term Sheets in Venture Valuation14-7 Additional Factors in the Valuation Process14-7a Avoiding Start-Up Costs14-7b Accuracy of Projections14-7c Control FactorSummaryKey TermsReview and Discussion QuestionsNotesChapter 15: Harvesting the Entrepreneurial Venture15-1 Harvesting the Venture: A Focus on the Future15-2 The Management Succession Strategy15-3 Key Factors in Succession15-3a Succession Pressures and Interests Inside the Firm15-3b Succession Pressures and Interests Outside the Firm15-3c Forcing Events15-3d Sources of Succession15-3e Legal Restrictions15-4 Developing a Succession Strategy15-4a Understanding Contextual Aspects of Succession15-4b Identifying Successor Qualities15-4c Writing a Succession Strategy15-5 The Exit Strategy: Liquidity Events15-5a The Initial Public Offering (IPO)15-6 Complete Sale of the Venture15-6a Steps for Selling a BusinessSummaryKey TermsReview and Discussion QuestionsNotesGlossaryName IndexSubject Index