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- Full title: EBOOK: Principles and Practice of Marketing 8th Edition
- Edition: 8th
- Copyright year: 2016
- Publisher: McGraw Hill/Europe, Middle east & Africa
- Author: JOBBER, DAVID/E
- ISBN: 9780077174156, 9781137602985
- Format: PDF
Description of EBOOK: Principles and Practice of Marketing 8th Edition:
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.