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Summary of Digital Analytics for Marketing
Preface – The evolution of digital analytics and the internet – Search engines & the internet – Social media history – Digital analytics industry players – Basic web analytics and web intelligence – Advanced web analytics and web intelligence – Understanding and working with third-party data – An introduction to social media analytics – Leveraging social media content and analytics – Advanced text analytics & algorithms – Geolocation analytics – Social media actions analytics – Social media hyperlink analytics – Network analysis and social network mapping – Mobile analytics – Aligning digital media with business strategy – Applying digital analytics to a social network
Additional ISBNs: 1138190683, 9781138190689
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