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- Full title: Corporate Communication 7th Edition by Paul A Argenti
- Edition: 7th
- Copyright year: 2016
- Publisher: McGraw-Hill Higher Education
- Author: Paul A Argenti
- ISBN: 9780073403274, 9781259295942
- Format: PDF
Description of Corporate Communication 7th Edition by Paul A Argenti:
Corporate Communication, shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.