Buy Consumer Behavior: Buying, Having, and Being 12th Edition PDF ebook, (ISBN-13: 9780134129938), copyright 2016 by author Michael R. Solomon – published by Pearson today and save up to 80% compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
You can search our site for other versions of the Consumer Behavior 12th Edition PDF ebook. You can also search for others PDF ebooks from publisher Pearson, as well as from your favorite authors. We have thousands of online textbooks and course materials (mostly in PDF) that you can download immediately after purchase. Every textbook comes with a 7 days “100% satisfaction” guarantee.
Note: e-textBooks do not come with access codes, CDs/DVDs, workbooks, and other supplemental items.
Summary of Consumer Behavior: Buying, Having, and Being
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 12th edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior. Also Available with MyMarketingLab(tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLab(tm) does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText – Access Card Package Package consists of: 0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being 0134149556 / 9780134149554 MyMarketingLab with Pearson eText – Access Card – for Consumer Behavior: Buying, Having, and Being
Additional ISBNs: 134129938, 9780134129938
Download Consumer Behavior 12th Edition PDF eBook
You can download the Consumer Behavior 12th Edition | 9780134129938 PDF immediately after successful checkout! It’s also emailed to you as soon as the order is confirmed. You can share your ebook free to your friends. Happy you, happy us!