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- Full title: CB, 9th Edition
- Edition: 9th
- Copyright year: 2022
- Publisher: Cengage Learning
- Author: Barry J. Babin; Eric Harris
- ISBN: 9780357518311, 9780357518311
- Format: PDF
Description of CB, 9th Edition:
Master the principles and skills behind consumer behavior in the way that’s best for you with Babin/Harris’ CB, 9E. Carefully crafted, based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with numerous learning options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles. CB, 9E offers an easy-reference, paperback text with convenient chapter review cards that are ideal for learning on-the-go. You examine the latest consumer behavior data and updated statistics with memorable examples and new end-of-part cases that combine numerous consumer behavior principles and applications. This edition emphasizes an applied approach with effective learning feature boxes that include a new feature highlighting today’s technology and consumers.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Table of Contents of CB, 9th Edition PDF ebook:
Brief ContentsContentsChapter 1: What Is CB and Why Should I Care?1-1: Consumption and Consumer Behavior1-2: The Ways in Which Consumers Are Treated1-3: The CB Field’s Role in Business, Society, and for Consumers1-4: Different Approaches to Studying Consumer Behavior1-5: Consumer Behavior Is DynamicChapter 2: Value and the Consumer Behavior Framework2-1: The Consumer Value Framework and Its Components2-2: Value and Its Two Basic Types2-3: Marketing Strategy and Consumer Value2-4: Market Characteristics: Market Segments and Product Differentiation2-5: Analyzing Markets with Perceptual Maps2-6: Value Today and Tomorrow-Customer Lifetime ValueCasesChapter 3: Consumer Learning Starts Here: Perception3-1: Defining Learning and Perception3-2: Consumer Perception Process3-3: Applying the JND Concept3-4: Implicit and Explicit Memory3-5: The Difference between Intentional and Unintentional Learning3-6: Become Acquainted with the Concepts of Nudge MarketingChapter 4: Comprehension, Memory, and Cognitive Learning4-1: What Influences Comprehension?4-2: Multiple Store Theory of Acquiring, Storing, and Using Knowledge4-3: Making Associations with Meaning as a Key Way to Learn4-4: Associative Networks and Consumer Knowledge4-5: Product and Brand SchemasChapter 5: Motivation and Emotion: Driving Consumer Behavior5-1: What Drives Human Behavior?5-2: General Hierarchy of Motivation5-3: Consumer Emotions and Value5.4: Measuring Emotion5-5: Differences in Emotional Behavior5-6: Emotion, Meaning, and Schema-Based AffectChapter 6: Personality, Lifestyles, and the Self-Concept6-1: Personality and Consumer Behavior6-2: Major Traits Examined in Consumer Research6-3: Consumer Lifestyles, Psychographics, and Demographics6-4: The Role of Self-Concept in Consumer Behavior6-5: Self-Congruency Theory and Consumer BehaviorChapter 7: Attitudes and Attitude Change7-1: Attitudes and Attitude Components7-2: Functions of Attitudes7-3: Hierarchy of Effects7-4: Consumer Attitude Models7-5: Attitude Change Theories and Persuasion7-6: Message and Source Effects and PersuasionCasesChapter 8: Group and Interpersonal Influence8-1: Reference Groups8-2: Social Power8-3: Reference Group Influence8-4: Social Media’s Role in Group and Interpersonal Influence8-5: Word-of-Mouth and Consumer Behavior8-6: Household Decision Making and Consumer BehaviorChapter 9: Consumer Culture9-1: Culture and Meaning are Inseparable9-2: Using Core Societal Values9-3: How is Culture Learned?9-4: Fundamental Elements of Communication9-5: Emerging CulturesChapter 10: Microcultures10-1: Microculture and Consumer Behavior10-2: Major United States Microcultures10-3: Microculture is not Uniquely American10-4: Demographic Analysis10-5: Major Cultural and Demographic TrendsCasesChapter 11: Consumers in Situations11-1: Value in Situations?11-2: Time and Consumer Behavior11-3: Place Shapes Shopping Activities11-4: Impulsive Shopping and Consumption11-5: Places Have Atmospheres11-6: Antecedent ConditionsChapter 12: Decision Making I: Need Recognition and Search12-1: Consumer Decision Making12-2: Decision-Making Perspectives12-3: Decision-Making Approaches12-4: Need Recognition, Internal Search, and the Consideration Set12-5: External SearchChapter 13: Decision Making II: Alternative Evaluation and Choice13-1: Evaluation of Alternatives: Criteria13-2: Value and Alternative Evaluation13-3: Product Categorization and Criteria Selection13-4: Consumer Choice: Decision RulesCasesChapter 14: Consumption to Satisfaction14-1: Consumption, Value, and Satisfaction14-2: Value and Satisfaction14-3: Other Post-Consumption Reactions14-4: Theories of Post-Consumption Reactions14-5: Consumer Satisfaction/Dissatisfaction Measurement Issues14-6: Disposing of RefuseChapter 15: Beyond Consumer Relationships15-1: Outcomes of Consumption15-2: Complaining and Spreading Wom15-3: Switching Behavior15-4: Consumer Loyalty15-5: Link the Concept of Consumer Co-Creation of Value to Consumption OutcomesChapter 16: Consumer and Marketing Misbehavior16-1: Consumer Misbehavior and Exchange16-2: Distinguish Consumer Misbehavior from Problem Behavior16-3: Marketing Ethics and Misbehavior16-4: Corporate Social Responsibility16-5: Regulation of Marketing Activities16-6: Public Criticism of MarketingCasesEndnotesGlossarySubject IndexName IndexProducts/Organizations Index