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Summary of Better Business
For courses in introductory business. Conversational, Question and Answer Approach to Contemporary Business Better Business introduces the business content readers need-in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business. Also available with MyBizLab MyBizLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab(tm) & Mastering(tm) does not come packaged with this content. Students, if interested in purchasing this title with MyLab & Mastering, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab & Mastering, search for: 0134641833 / 9780134641836 Better Business Plus MyBizLab with Pearson eText – Access Card Package Package consists of: 0134522745 / 9780134522746 Better Business 0134527879 / 9780134527871 MyBizLab with Pearson eText – Access Card – for Better Business
Additional ISBNs: 134522745, 9780134522746
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