Buy BCOM, 10th Edition PDF ebook by author Carol M. Lehman; Debbie D. DuFrene; Robyn Walker – published by Cengage Learning in 2020 and save up to 80% compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
You can search our site for other versions of the BCOM, 10th Edition PDF ebook. You can also search for others PDF ebooks from publisher Cengage Learning, as well as from your favorite authors. We have thousands of online textbooks and course materials (mostly in PDF) that you can download immediately after purchase.
Note: e-textBooks do not come with access codes, CDs/DVDs, workbooks, and other supplemental items.
- Full title: BCOM, 10th Edition
- Edition: 10th
- Copyright year: 2020
- Publisher: Cengage Learning
- Author: Carol M. Lehman; Debbie D. DuFrene; Robyn Walker
- ISBN: 9780357390511, 9780357390511
- Format: PDF
Description of BCOM, 10th Edition:
Learn business communications your way with Lehman/DuFrene/Walker’s BCOM, 10E from 4LTR Press. This inviting, easy-reference book guides you through mastering today’s business communication concepts and skills. Visually engaging, brief chapters offer numerous learning features and helpful study tools like Chapter Review Cards that consolidate review material into a ready-made study tool. You choose the format that best suits your learning preferences. BCOM, 10E is perfect if you prefer to use the printed book as your primary learning tool and reference resource for refining your business communication skills.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Table of Contents of BCOM, 10th Edition PDF ebook:
Brief ContentsContentsPart 1: Communication FoundationsChapter 1: Establishing a Framework for Business Communication1-1 Value of Communication1-2 The Communication Process1-3 Communicating within Organizations1-4 Contextual Forces Influencing Business CommunicationStudy Tools 1Chapter 2: Focusing on Interpersonal and Group Communication2-1 Behavioral Theories That Impact Communication2-2 Nonverbal Communication2-3 Listening as a Communication Skill2-4 Group Communication2-5 Meeting ManagementStudy Tools 2Part 2: Communication AnalysisChapter 3: Planning and Decision Making3-1 Step 1: Consider the Applicable Contextual Forces3-2 Step 2: Determine the Purpose, and Select an Appropriate Channel and Medium3-3 Step 3: Envision the Audience3-4 Step 4: Adapt the Message to the Audience’s Needs and Concerns3-5 Step 5: Organize the MessageStudy Tools 3Chapter 4: Preparing Written Messages4-1 The Genre of Business Writing4-2 Effective Introductions, Coherent Paragraphs, and Powerful Sentences4-3 Revise to Grab Your Audience’s Attention4-4 Improve Readability4-5 Proofread and ReviseStudy Tools 4Part 3: Communication through Voice, Electronic, and Written MessagesChapter 5: Communicating Electronically5-1 Data Security5-2 Appropriate Use of Technology5-3 Electronic Mail Communication5-4 Web Page Communication and Social Media5-5 Voice and Wireless Communication5-6 Collaborating in Virtual TeamsStudy Tools 5Chapter 6: Delivering Good- and Neutral-News Messages6-1 Deductive Organizational Pattern6-2 Good-News Messages6-3 Routine Claims6-4 Routine Requests6-5 Routine Messages about Orders and Credit6-6 Procedural MessagesStudy Tools 6Chapter 7: Delivering Bad-News Messages7-1 Choosing an Appropriate Channel and Organizational Pattern7-2 Developing a Bad-News Message7-3 Refusing a Request7-4 Denying a Claim7-5 Denying Credit7-6 Delivering Constructive Criticism7-7 Communicating Negative Organizational NewsStudy Tools 7Chapter 8: Delivering Persuasive Messages8-1 Persuasion Strategies8-2 Sales Messages8-3 Persuasive RequestsStudy Tools 8Part 4: Communication through Reports and Business PresentationsChapter 9: Understanding the Report Process and Research Methods9-1 Characteristics of Reports9-2 Basis for Reports: The Problem-Solving Process9-3 Selecting a Method of Gathering Information9-4 Collecting and Organizing the Data9-5 Arriving at an AnswerStudy Tools 9Chapter 10: Managing Data and Using Graphics10-1 Communicating Quantitative Information10-2 Using Graphics10-3 Types of Graphic Aids10-4 Including Graphics in TextStudy Tools 10Chapter 11: Organizing and Preparing Reports and Proposals11-1 Parts of a Formal Report11-2 Organization of Formal Reports11-3 Choosing a Writing Style for Formal Reports11-4 Short Reports11-5 ProposalsStudy Tools 11Chapter 12: Designing and Delivering Business Presentations12.1 Planning an Effective Business Presentation12-2 Organizing the Content12-3 Designing Compelling Presentation Visuals12-4 Refining Your Delivery12-5 Adapting to Alternate Delivery SituationsStudy Tools 12Part 5: Communication for EmploymentChapter 13: Preparing Resumes and Application Messages13-1 Preparing for the Job Search13-2 Planning a Targeted Resume13-3 Preparing Resumes for Print and Electronic Delivery13-4 Supplementing a Resume13-5 Composing Application MessagesStudy Tools 13Chapter 14: Interviewing for a Job and Preparing Employment Messages14-1 Understanding Types of Employment Interviews14-2 Preparing for an Interview14-3 Conducting a Successful Interview14-4 Preparing Other Employment MessagesStudy Tools 14Grammar & Usage AppendixStyle AppendixReferencesIndexChapter Reviews