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HomeBusiness A Preface to Marketing Management 13th Edition – PDF ebook
A Preface to Marketing Management 13th Edition – PDF ebook

A Preface to Marketing Management 13th Edition – PDF ebook

$13.50

Author

J. Paul Peter

Copyright

2012

Edition

13th Edition

Publisher

McGraw-Hill Education

ISBN-10

78028841

ISBN-13

9780078028847

Format

PDF

  Instant Download - Link download available immediately after purchase

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Buy A Preface to Marketing Management 13th Edition PDF ebook, (ISBN-13: 9780078028847), copyright 2012 by author J. Paul Peter – published by McGraw-Hill Education today and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.

You can search our site for other versions of the A Preface to Marketing Management 13th Edition PDF ebook. You can also search for others PDF ebooks from publisher McGraw-Hill Education, as well as from your favorite authors. We have thousands of online textbooks and course materials (mostly in PDF) that you can download immediately after purchase. Every textbook comes with a 7 days “100% satisfaction” guarantee.

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Summary of A Preface to Marketing Management

From publisher:

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Additional ISBNs: 78028841, 9780078028847

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